The process below will work for different scopes of a product redesign - from upgrading a single attribute to entirely revamping a remedy. Change is not an occasion. It is a procedure. From a business point of view, you ought to aim to make it nimble and fast to embrace. A double-diamond redesign procedure design would be a fantastic fit:

Product redesign process

Related article: https://www.eleken.co/engagement/product-redesign

The system over consists of 4 stages that lead from the issue to the remedy:

Discovery: exposing as well as understanding the preliminary trouble to be solved

Definition: determining the essential obstacles as well as pain factors and specifying the jobs-to-be-done

Exploration: discovering possibilities for improvement as well as ideating a suitable option

Execution: repetitive solution design, recognition, and also application.

1. Develop a common understanding

Stakeholders and also existing and prospective customers have their own goals, problems, and also vision concerning the item. Your function is to develop a shared understanding of the objectives and also the scope of the redesign. To describe the factors for the product redesign from all points of view, we advise:

Talking to stakeholders: Ask what they are interested in attaining and their anticipated duration for those adjustments. Also, go over stakeholders' expectations for the product's look, features, and target audience.

Interviewing customers: Especially ask why they chose your item over options and what they like as well as hate most regarding it (functions, flow, and so on).

Looking into target clients: If the stakeholders aim to overcome brand-new markets or expand the customer base with new customer categories, make certain to check out and also take notice of their expectations, pains, as well as needs you can utilize various mind mapping tools like Miro or XMind to structure your findings. Don't approve responses from interviewees as absolute fact. What customers state as well as what they really require and do is typically distinctly different. Stakeholders' opinions additionally ought to be grouped and also filtering system to help you determine your emphasis.

1. Review analytics

Gain from your product's analytics to review the present style efficiency and find issues without subjective judgments. You can track the real layout performance in a few means:

Web traffic and also pageviews analysis: Track just how users get in and leave your website's web pages, what web browsers as well as screen dimensions they utilize, where they come from, as well as shifts between pages. You can track the stage when most customers leave the internet site and also discover potential exit problems. You can use Google Analytics, Clicky, Adobe Analytics, or any other web traffic tracking device for this objective.

Individual habits monitoring: Heatmap tools like Hotjar or CrazyEgg can help you define where visitors click, tap, and scroll on website web pages or app displays. You can likewise carry out session recordings to view just how individuals browse pages/screens.

Performance and also conversion evaluation: In the case of websites, it's helpful to evaluate web page speed, customer retention, conversion price, ad clicks, as well as any other efficiency metrics that matter for your business. Mobile applications additionally permit tracking sales, pieces, retention, etc. Mixpanel, Kissmetrics, as well as ChartMogul are devices to assist you to track and evaluating those metrics.

1. Define the work to be done

If you have enough time and also sources, you can perform various activities to better understand your customers' demands. Compassion mapping, customer identities, as well as customer journeys are all beneficial in this element. Nonetheless, implementing all of these activities may be too resource-consuming.

Based on the customer as well as stakeholder meetings and also analytics results, you can list individuals' vital jobs to be done.

Jobs to be done structure

With this procedure, you will certainly comprehend what motivates consumers to use your product as well as what their assumptions are for the user experience.

1. Specify trouble locations and possibilities for renovation

Jobs to be done, analytics, and individual interviews aid you reveal the issue locations of your existing layout as well as recognizing what needs to be improved. As an example, you can inspect your product screens or pages as well as identify aspects that confuse customers, work improperly, look out-of-date, or are not engaging sufficient. These are all trouble areas that can be taken care of in your item redesign.

Issue areas and also ideas for enhancements

Discuss with your group what renovations you can make to fix the determined troubles. You can produce various ideas throughout brainstorming sessions and afterward select the most ideal ones.

1. Define worth vs. initiative

After you have actually determined all concerns and also generated tips for renovations, you need to define the scope for the product redesign. Among the most effective methods to do that is by assessing the client's worth gained from the possible renovation versus the feasibility of that improvement.

UX decision prioritization matrix

Such a prioritization matrix will aid to specify the range of your redesign provided a budget plan and also other resource constraints:

Place all possible enhancements on sticky notes (you can utilize either paper or a digital board).

Give each of your employees the very same number of ballots.

Use dots with different shades for participants with varied expertise. As an example, developers can have green dots to place things by expediency, while developers can have orange dots to rate the influence on individuals.

Allow individuals to vote on things.

Organize the sticky notes with improvement concepts on the graph based on the collected votes.

Review the chart with participants to agree on the final positioning of all things.

Prioritized item redesign suggestions

After the prioritization session, you can move to map out the item redesign idea

1. Sketch the redesign concept.

Low-fidelity sketches are wonderful to roughly envision suggestions. There is no demand to develop thorough sketches right now. Probably, you'll need to remodel your ideas anyways after confirming them with stakeholders and customers.

Produce a virtual sheet split into eight parts for each and every individual (you can utilize a Miro design template).

Set a timer for 8 minutes.

Let participants fill in their sheets with eight fast concepts (laying out one idea per section).

When the time goes out, everyone quits mapping out.

If you name each section with a particular feature/flow/bug, you can accumulate concepts on exactly how to upgrade a product concentrated on the 8 existing concerns. Conversely, you can ask the group to generate 8 suggestions for every work to be done. It depends on you.

After the laying out is over, examine the accumulated suggestions and also select those to elaborate additionally. Ultimately, you can vote on the chosen ideas with your group, discuss the final idea, and also relocate to sketching the last redesign solution.

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1. Confirm the principle with your stakeholders

The final idea can be offered to stakeholders with low-fi storyboards. Offering a high-fidelity prototype might bring the sensation that there is no area for changes in which stakeholders' points of view were not considered.

Low-fidelity storyboarding

Existing the low-fidelity concept storyboards, collect comments from stakeholders, and after that move to a greater level of fidelity to prepare the principle for customer screening.

1. Validate the idea with customers

User testing before growth assists in saving time as well as costs and also makes certain the recommended redesign satisfies individuals' assumptions. Look into exactly how to arrange as well as perform individual meeting sessions in our UX style recognition overview.

After carrying out the interviews, examine the collected responses and also customize the idea accordingly. This way, you will obtain a confirmed option for your item redesign, ready for application.